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Exclusive event for Builder Owners & New Home Sales Pros starting in...
Competing Against National Builders?
Sell 5x More Homes WITHOUT Cutting Your Price in Only 1 Hour a Day
Join the 5/4/3 Factor Conversion Challenge and learn how to protect your margins, control the conversation, and CLOSE MORE CONTRACTS in just 5 days.
Trusted by:
If buyers are saying:
“We’re still looking at a few other builders…”
You are NOT being compared on design.
You are NOT being compared on craftsmanship.
You are NOT being compared on reputation.
You are being priced.
And once that happens, you’ve already lost.
Beat Other Builders That Undercut on Price
Your problem isn’t:
- Interest rates
- Market uncertainty
- Fewer walk-ins
- Online shoppers
Your problem is price-driven builders who:
- Price: Lead with base price instead of leadership
- Shoppers: Train buyers to shop instead of decide
- Skilless: Buy deals with incentives because they lack a real sales process
They’ve trained your buyers to believe:
“All homes are basically the same.”
And unless your sales team knows how to control the buying conversation, your homes get reduced to line items on a comparison sheet — even when you’re the better builder.
For 5 days, 1 hour a Day, Learn the 5/4/3 Factor To install control + Conversions
It works by addressing:
• 5 buyer beliefs that must shift before a buyer can commit
• 4 critical decision moments where new home sales are won or lost
• 3 language patterns that neutralize price, incentives, and hesitation before they surface
When these elements are in place:
• Buyers stop shopping
• Objections disappear
• Price becomes secondary
You don’t “overcome” objections. You prevent them.
This Is Not Sales Training.
It’s a Conversion System.
This isn’t motivational training. And it’s not theory.
It’s a conversion system — one that changes how the sale unfolds before price ever becomes the issue.
Over five live days, you will learn how to:
- Lead buyers through the model home experience
- Handle “We want to look at a few more communities” without chasing
- Eliminate incentive-driven negotiations
- Create urgency and commitment without pressure
This is based on a core direct-response principle:
Whoever controls the frame controls the sale.
And once you see how that frame shifts,
you’ll understand why chasing was never the answer.
🔎 WHAT:
5-Day Live Conversion Challenge for Builder Owners & New Home Sales Pros
📅 WHEN:
April 20-24 @9AM CT | 10AM ET (Approx. 2 hours per day)
💡 FORMAT:
Live only. No replays. Because results require presence.
- 5 Days of Live Tactical Sales Training:
Real conversations. Real objections. Real decisions. This is the exact framework contractors use to close without discounts.
- Daily Scripts & Strategies You Can Use Same Day:
Scripts, language patterns, and decision frameworks you can use in your very next appointment — not someday.
- Daily Mindset Direction (So You Don’t Second-Guess Yourself)
Short, focused messages to keep you confident, grounded, and in control while others are reacting to price and pressure.
- Private 5/4/3 Factor Community Access
No noise. No beginners. Just professionals applying the same system in real markets, right now.
- Official 5/4/3 Factor Challenge Workbook
$1,999.00
$497.00
$297.00
(Priceless)
$147.00
- 5 Days of Live Tactical Sales Training:
Real conversations. Real objections. Real decisions. This is the exact framework contractors use to close without discounts. (Value: $1,999.00)
- Daily Scripts & Strategies You Can Use Same Day:
Scripts, language patterns, and decision frameworks you can use in your very next appointment — not someday. (Value: $497.00)
- Daily Mindset Direction (So You Don’t Second-Guess Yourself)
Short, focused messages to keep you confident, grounded, and in control while others are reacting to price and pressure. (Value: $297.00)
- Private 5/4/3 Factor Community Access
No noise. No beginners. Just professionals applying the same system in real markets, right now. (Value: Priceless)
- Official 5/4/3 Factor Challenge Workbook. (Value: $147.00)
Total Value: $2,940.00
Today Only: $27
⏳ First 100 seats only
100% No-Risk Guarantee
If you are not selling more homes by the end of Day 2,
you get 100% of your money back.
No fine print.
No hoops.
All the risk is on us.
How Fast This Pays for Itself?
Most attendees recover the $27 investment 10 times with:
- One incentive not given away
- One buyer committing sooner
- One stalled deal moving forward
Most close deals during the challenge.
This is about immediate application — not note-taking.
Why This Isn't FREE?
Free training attracts dabblers.
Paid training attracts professionals.
The $27 entry does three important things:
- It filters out time-wasters.
Only people willing to show up and apply what they learn join. - It creates commitment.
You pay attention differently when you’re invested. - It drives implementation.
Because results only come from action — not consumption.
This challenge is built for people who intend to use what they learn.
Who This Challenge Is For?
(Read Carefully)
🟢 This challenge is for:
- Builders who refuse to race to the bottom on incentives
- Sales teams who want to lead buyers, not chase them
- Leaders who want margin, predictability, and control
🔴 This is NOT for:
- Incentive-first sellers
- Price-only communities
- Anyone unwilling to lead buyers decisively
If that description bothers you, this isn’t for you.
Why Most New Home Sales Training Fails
You’ve probably tried:
- Generic sales training
- Scripts copied from car sales
- “Just build more rapport” advice
- CRM tweaks and follow-up hacks
- Buying more leads
None of that fixes the real issue.
You are not losing because of price. You are losing because you don’t control the decision-making process.
Selling high-dollar homes requires a different system — one that changes how buyers think, not just what you say.
What Happens If You Do Nothing
- Buyers will shop longer.
- Incentives will increase.
- Margins will keep shrinking.
Or five days from now, you could:
- Shorten sales cycles
- Protect margin
- Lead buyers with confidence again
About The Trainer
Jason Forrest,
is a sales practitioner — not a theorist.
He has trained sales professionals in some of the most price-resistant environments in the country and is recognized as the #1 Sales Guru of 2025.
His work focuses on one thing: Giving professionals control over mindset, process, and language.
You don’t need:
- More traffic
- Bigger incentives
- Lower prices
You need control.
The sellers winning right now
didn’t get luckier —they changed the system.
And that’s exactly what the 5/4/3 Factor Conversion Challenge delivers.
FORREST PERFORMANCE GROUP—© 2025
All Rights Reserved
6040 Camp Bowie Blvd, Suite 24
Fort Worth TX 76116
United States